6 tips for data visualisation
Data is the lifeblood that fuels business growth. But even if you’re using every last scrap of it, it can be difficult to make informed decisions with sub-par visualisation making it difficult to understand the full picture. Here’s how to make the most of data visualisation to make data-driven decisions for your business.
The importance of data visualisation
Before words there were pictures. And these pictures told a thousand words. As humans, our brains are hardwired to interpret images – in fact, our brains process images 60,000 times faster than words. Data visualisations that tell a visual story are easy to understand, with evidence suggesting that they are more likely to be remembered too.
Action occurs much quicker
Data visualisation provides an element of simplification and transparency which enables decision makers to comprehend the data and take meaningful actions quickly. By leveraging big data visualisation tools like Microsoft Power BI, business leaders can use real-time information to make effective decisions. The capability to make decisions quickly and in real-time enables new opportunities to be identified fast. Can your competitors make these decisions at speed?
Find the outliers
Data visualisation enables you to quickly see the outliers in your datasets. As these tend to drag down data averages in the wrong direction, it is essential to both find and eliminate them from your analysis. If you don’t, your results will be inaccurate. The use of graphics quickly and simply illustrates any outliers, enabling you to understand the root cause of them and to discount them where necessary.
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